Founded in 2008, Mad Over Donuts has become a go-to destination for fresh, gourmet donuts, delighting customers with a selection of over 20 irresistible flavours. With 50 stores currently across India, the brand is on a bold growth path—aiming to expand to 200 stores within the next five years.
Mad Over Donuts (MoD) aimed to create a visually rich, conversion-optimized custom food ordering web portal that captured the delight of their in-store experience. They were looking for a reliable QSR web development partner who could translate this vision into a seamless digital platform. The ideal partner needed to understand the unique demands of large-scale food retail and build a system tailored for high-frequency, emotion-driven purchases.
The website led to a significant increase in online engagement and order volumes across regions. Conversion rates improved due to intuitive design and streamlined checkout experience. With a consistent and immersive ordering journey across both mobile and desktop, MoD is now better positioned as a digital-first dessert brand—an ideal example of successful website development for dessert shops and eCommerce platforms for food brands.
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