As a logistics giant with a pan-India delivery footprint, Ekart needed its website to reflect the same level of operational excellence in the digital space. To bridge this gap, the brand undertook a comprehensive SEO and backend optimization project aimed at enhancing both brand visibility and organic traffic growth.
To strengthen Ekart’s presence in organic search, our team focused on optimizing the website’s on-page elements and overall content structure. This included refining meta tags, improving content clarity, and organizing the site architecture to better align with user intent. These enhancements helped drive a steady increase in relevant search traffic and improved visibility for informational and service-based queries related to logistics.
Our team conducted a detailed technical SEO audit to address key issues like slow load times, indexing challenges, and missing structured data. We implemented fixes such as sitemap automation through cron jobs, optimized image delivery using next-gen formats, and added structured schema markup relevant to logistics service providers. These changes contributed to improved crawlability, faster page loading, and a more stable SEO foundation for long-term growth in the logistics domain.
To improve domain credibility and attract industry-specific audiences, we built a focused backlink strategy targeting logistics and supply chain forums, directories, and publications. The new content not only engaged users but also attracted natural backlinks and mentions, resulting in better keyword positioning and a stronger domain presence in a competitive logistics market.
Beyond traffic growth, our efforts centered on improving user engagement and conversion performance. We optimized the site structure for seamless navigation, implemented a mobile-first design for logistics buyers and partners, and introduced clearer CTAs on key landing pages. These changes led to longer session durations and increased form interactions from businesses exploring Ekart’s fulfillment and delivery solutions.
We specialize in Magento, the premier eCommerce solution known for its ease of use, extensive customization options, and limitless scalability.
Find out moreWe excel in crafting eCommerce solutions, offering unparalleled user-friendliness, extensive customization features, and limitless scalability.
Find out more
